Under her Skims: inside Kim Kardashian’s $4bn apparel empire [Financial Times (FT.com) (UK)]
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Source: Financial Times
Under her Skims: inside ’s $4bn apparel empire on facebook (opens in a new window)Maria ShollenbargerOctober 4 2024Jump to comments sectionStay informed with free updatesSimply sign up to the Digest -- delivered directly to your inbox.“I know exactly what I want.” and I have been speaking for just over 90 seconds when she makes this declaration. We are sitting in the bone-white conference room of her creative headquarters in suburban Los Angeles, talking about Skims, the apparel brand she co-founded in 2019 with retail entrepreneurs Jens and Emma Grede, and today run by her and Jens. Grede, she clarifies, looks after the operations side of things as CEO. “I handle the visuals, all the ideas, fabrics, fits. I’m the face of this brand.”She is wrapped in a cashmere shawl sweater over flowy Skims lounge pants; her middle-parted hair falls to her shoulders in a straight ebony curtain. Kardashian is smaller and more delicate
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