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0 0.000446428571428483 0.000446428571428483 0 0.00111607142857136 -0.000334821428571441 -0.000558035714285841 0.00424107142857138
Stock impact report

Surprise CEO Shakeup: Nike Brings Back Former President of Its Jordan Brand to Turn the Business Around [Yahoo! Finance]

Nike, Inc. (NKE) 
Last nike, inc. earnings: 3/24 04:15 pm Check Earnings Report
US:NYSE Investor Relations: investors.nike.com/home/default.aspx
Company Research Source: Yahoo! Finance
On June 27, Nike (NYSE: NKE) CEO John Donahoe started the earnings call for the fiscal fourth quarter of 2024 by saying that fiscal 2025 would be a "transition year." Little could he know at the time that Nike would be transitioning away from him to a new CEO. In retrospect, maybe investors should have seen this coming. Nike stock is down about 10% since Donahoe became CEO in January 2020. In fairness, the business has grown during his tenure. But in the Q4 earnings call, management admitted that it needed to focus on "taking back market share." How did quintessential athletic apparel brand Nike lose market share? Many analysts believe that Donahoe -- an e-commerce veteran from eBay -- pushed Nike too far into online direct-to-consumer sales. On the surface, it wasn't a bad idea. After all, selling direct-to-consumer allows companies to charge full price and command better profit margins. However, it turns out that people still like going to the store and trying on shoes before Show less Read more
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