Nike Projects Revenue Declines Amid Brand Overhaul; Stock Down 27% YTD [Yahoo! Finance]
Nike, Inc. (NKE)
Last nike, inc. earnings: 3/24 04:15 pm
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Source: Yahoo! Finance
inventory, Nike ( NKE Financials ) is putting a thorough plan into action to rebuild its image. Under new CEO Elliott Hill, the business expects temporary financial strains while these programs start to show results. Seeking to improve its market position and brand equity, Nike is changing its operations significantly. The company's executives presented a road plan emphasizing enhanced digital interaction and full-price sales, therefore lowering its reliance on promotional pricing. Nike's CEO underlined in an earnings conference the need for these steps in restoring the company's image. The strategy calls for maximizing direct-to-consumer channels and increasing marketing expenditures to better involve consumers and reestablish brand loyalty. Financially, the approach presents difficulties right away. The Chief Financial Officer of Nike revealed forecasts showing a low double-digit revenue drop for the third quarter, driven on by changes in exchange rates. Because of rising mark
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NKE
News
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NKE
Earnings
- 10/1/24 - Beat
NKE
Sec Filings
- 12/19/24 - Form 8-K
- 11/27/24 - Form 4
- 11/27/24 - Form 3
- NKE's page on the SEC website