Kizik Growing Hands-Free Outdoor-Focused Footwear Lineup [Forbes]
Nike, Inc. (NKE)
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Source: Forbes
The newest addition to the Kizik hands-free outdoor lineup is a snow boot, the first-ever slip-in style on the market. As the hands-free footwear manufacturer continues to see growth, it has put a focus on creating a fresh stable of outdoor-first options with its proprietary technology, giving consumers options for the snow, the trail and the wintry urban environment. “The main challenge has been designing functional, attractive shoes while still maintaining the integrity of our hands-free technology,” Craig Cheney, Kizik's chief innovation officer, tells me about the expansion into the outdoors. “We believe every shoe can be hands-free, but the approach to designing around tech is a unique challenge—and one we feel we have really tackled beautifully.” Kizik launched as the first hands-free shoe brand in 2017 based on patents filed by Mike Pratt in 2009. The tech gained traction as Nike licensed the technology for use in its products in 2019. Kizik, though, continued creating its
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