Jordan Brand Announces ‘I’m Back’ In Golf With Air Rev Shoe [Forbes]
Nike, Inc. (NKE)
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Source: Forbes
Unveiled at Jordan's private Florida golf course, The Grove XXIII, on April 14, the Air Rev harnesses Nike's Air technology in a new and innovative way for both Nike and Jordan Brand. The golf shoe features a moveable Air Zoom unit inserted into a pouch on the sidewall of the trail/back foot intended to provide appropriate pressure on the swing. Complemented by the brand's Formula23 foam on the lead/front foot to deliver cushioned stability, the Air Rev is all about promoting optimal rotational velocity and clubhead speed based on how a golfer moves during a swing, especially in the transition from backswing to downswing. “It's something that only we can do as a brand that's unlocked by one of our oldest and most tried and true technologies—just used in a different way,” Nike men's sport footwear director Matt Plumb said. “We do see this as an opportunity as a technology platform we can stand on for multiple years, and there's other versions that we could potentially work through
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