Is Barcelona’s Nike Deal the Most Lucrative in World Soccer? [The New York Times]
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Source: The New York Times
Barcelonaannounced last weekend a new multi-year partnership with kit supplier NikeIn recent months Barca president Joan Laporta has regularly boasted that he would secure a deal which would be “the biggest in all of world football”, and the extended contract could now be worth €1.7billion (£1.4bn;$1.8bn) over the next 14 seasons to 2038, bringing a major boost to the club’s troubled and complex financial situation.AdvertisementConfirmation of the new arrangement ends a year-long saga which hurt relations between the Catalan club and the American sportswear giant. Yet it remains to be seen whether the deal will bring immediate relief to the team’s issues withLa LigaDani OlmoPau VictorThe AthleticWhat did Barcelona say?Announcing the contract on Saturday, Barca said in a statement: “This new partnership consolidates Nike as a main partner of the club and official technical partner across all professional and amateur teams, bringing a unique model that strengthens the brand association
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