How Vintage Nike Airs Exposed a Flaw in a $700 Million Carbon Market [Financial Post (Toronto, Ontario, Canada)]
Nike, Inc. (NKE)
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Source: Financial Post
Author of the article: You can save this article by registering for free here . Or sign-in if you have an account. (Bloomberg) — Nike executives made a startling discovery in the early 1990s. The gas pumped into the soles of the Nike Air series of athletic shoes created an exceptionally resilient cushion. But the large, tightly-linked molecules of sulfur hexafluoride also make it the planet's most powerful greenhouse gas — 24,300-times more potent than carbon dioxide. Air Jordans and Nike Inc.'s other popular shoes, it turns out, were overheating the planet as much as half the cars in its home state of Oregon. The sneaker giant spent tens of millions of dollars over the next 14 years to find a replacement, eventually declaring in 2006 that it had eliminated all heat-trapping gases from its shoes. Instead of fading into the annals of climate history, however, Nike's decades-old environmental problem has suddenly become relevant again — and it's exposing a key weakness in tod
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- HILOS is making footwear more sustainable without skimping on style [TechCrunch]TechCrunch
- How Vintage Nike Airs Exposed a Flaw in a $700 Million Carbon Market [Yahoo! Finance]Yahoo! Finance
- How Vintage Nike Airs Exposed a Flaw in a $700 Million Carbon Market [Yahoo! Finance Canada]Yahoo! Finance Canada
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