Atlético Madrid Extend Lucrative Deal With Nike Until 2035 [Forbes]
Nike, Inc. (NKE)
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Source: Forbes
“The world's leading sports brand and our club have signed a new long-term agreement that reinforces the spirit that brought us together almost 25 years ago and the ambition to continue growing together,” the club confirmed in a statement on their website on Thursday morning. Journalist Rubén Uría reported on X that the deal will make Atlético Madrid the third biggest collaboration with Nike behind FC Barcelona and Paris Saint-Germain, with an income worth three times the previous deal. El Economista had reported that the existing deal, set to run until 2026, brought in sponsorship funds of €10 million ($11.03 million), while the same report claimed that Real Madrid bring in €42 million ($46.3 million) per year from Adidas, while FC Barcelona earn €105 million ($115.8 million) per season from Nike. The news means that Atlético Madrid can compete with their domestic and continental rivals across Europe ahead of the FIFA Club World Cup which will begin this summer in the United S
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