NIP Group Enters Esports Hotel Sector with Strategic Partnership with Homeinns
NIP Group Inc. - American Depositary Shares (NIPG)
Company Research
Source: GlobeNewswire
SHANGHAI, Aug. 21, 2024 (GLOBE NEWSWIRE) -- Digital entertainment company, NIP Group Inc. (NASDAQ: NIPG) (the “Company” or “NIP Group”), today announced a strategic partnership with Homeinns Hotels Group (“Homeinns”, affliated with the BTG Homeinns Hotels Group), a leading hospitality company in China. This collaboration will establish a joint venture focused on the development and operation of esports-themed hotels, with NIP Group taking the controlling stake to oversee investment, operations, and management. This partnership is a significant step for both companies as they aim to capitalize on the thriving and youth-driven gaming ecosystem economy. The joint venture will leverage NIP Group's deep insights and design philosophy in esports, combined with Homeinns' property resources and operational expertise, to bring esports hotel experiences to the Chinese market. The first esports hotel under this joint venture is expected to open in one of China's top-tier cities within the c
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