Xfinity Agreed to Drop Its '10G' Branding. Here's What the Term Actually Means [CNET News]
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Source: CNET News
Jan. 31 that Comcast stop using the term "10G" to market its Xfinity internet plans, the company reluctantly agreed to change its approach. The NARB, which is a part of the industry watchdog BBB National Programs, argued that the phrase was misleading to consumers. "The NARB panel concluded that 10G expressly communicates at a minimum that users of the Xfinity network will experience significantly faster speeds than are available on 5G networks," the organization said in a press release. "This express claim is not supported because the record does not contain any data comparing speeds experienced by Xfinity network users with speeds experienced by subscribers to 5G networks." The National Advertising Division of BBB National Programs had made the same recommendation several months before. For its part, Comcast said it “strongly disagrees with NARB's analysis and approach," but would remove "10G" from its marketing. At the time of writing, Mediacom is still using "10G" on its w
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