With the Jake Paul vs. Mike Tyson fight, Netflix looks to usher boxing toward a post-television future [Globe and Mail, The (Toronto, Canada)]
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Source: Globe and Mail, The
Mike Tyson, at the Toyota Music Factory, in Dallas, Tex., on Nov. 13. Brett Carlsen/Getty Images Of course the success of Netflix's debut as a boxing broadcaster , scheduled for Friday, depends on the event's headliners. There's 27-year-old Jake Paul, the YouTube star turned prizefighter with a 10-1 pro record, 26.9 million Instagram followers and a desire to prove his boxing bona fides. And there's 58-year-old Mike Tyson, the former heavyweight champion. Most of the knockouts on his highlight reel date to the late 1980s, but he brings a brand name, along with the possibility that he might expose Paul as an arrogant fraud. The streaming service, along with Most Valuable Promotions, the boxing company Paul runs alongside business partner Nakisa Bidarian, have set audacious viewership goals. They think Tyson-Paul can become the most streamed live sports event in history, surpassing the 23 million streams the Miami Dolphins and Kansas City drew on NBC Peacock for their playoff game
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