Why Pinterest Stock Tanked Today [Yahoo! Finance]
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Source: Yahoo! Finance
As of 11:15 a.m. ET, Pinterest stock was down 15% and approaching 52-week lows. And investors could be perplexed by this, considering its Q3 financial results beat expectations. For context, Pinterest had 537 million monthly active users at the end of Q3, an all-time high. And higher revenue per user led to 18% year-over-year revenue growth. Moreover, it had net income of over $30 million, which was higher than expected. Start Your Mornings Smarter! Wake up with Breakfast news in your inbox every market day. Sign Up For Free » However, Pinterest's ad pricing fell by 17%, and that's why the stock tanked today. Pinterest generates revenue by displaying advertisements alongside the images that its users browse through. Advertisers compete for these slots, and pricing is ultimately determined by supply and demand. But in Q3, supply far surpassed demand, leading to a 17% drop in the average price per ad. Pinterest still grew revenue because its ad impressions increased by an enor
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