What Most Founders Don’t Know About Going Global (And How To Do It Right) [Forbes]
Netflix, Inc. (NFLX)
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Source: Forbes
Going global sounds sexy, right? The idea of your startup conquering markets across continents, planting your flag in new territories and sipping cortados in Barcelona while your team hustles in Singapore. But here's the harsh truth: Most founders mess it up, and they don't realize it until it's too late. Three Myths About Going Global I've spent over 15 years helping businesses expand internationally, working across 50+ countries in innovation tech, robotics and AI. I've seen expansion dreams thrive in APAC, crumble in EMEA and do the cha-cha in LATAM. Scaling doesn't just mean opening an office in a foreign city or hiring a local team; it's a lot more nuanced. Here's what most founders don't realize about going global and how to actually do it right. Myth No. 1: If It Works Here, It'll Work Everywhere Spoiler alert: It won't. Just because your product is a hit in your home market doesn't mean it'll kill it abroad. I've seen tech solutions celebrated in London flop miserably
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