What March Madness And The Super Bowl Tell Us About Live Media Events [Forbes]
Netflix, Inc. (NFLX)
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Source: Forbes
18.1 million viewers , the highest since 2019 and a 22% increase from last year. Viewership peaked Monday at 21.1 million during the Gators' thrilling win (or the Cougars' epic choke), capping a record-breaking Final Four weekend. The three games averaged 16.4 million viewers — up 24% from last year — and Saturday's semifinals were the most-watched since 2017, both averaging 15.5 million viewers. You could argue that fans were excited to watch the best of the best compete. Who cares about David, when four Goliaths are slugging it out for college basketball immortality? But it wasn't just the Final Four that grabbed ratings. The 2025 NCAA tournament averaged 10.2 million viewers, with even the second round showing its strongest numbers since 1993. Despite blowouts and a lack of upsets, U.S. viewers tuned in as if live sports were the only fun left on TV. Super Bowl 59 told a similar story: Yes, the Philadelphia Eagles curb-stomped the Kansas City Chiefs in a historically lopsided c
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