Tubi becomes a modern-day David and Goliath story, soaring above other streaming giants [Yahoo! Finance]
Netflix, Inc. (NFLX)
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Source: Yahoo! Finance
been the butt of jokes regarding some low-budget original shows and just the name, Tubi. But Tubi is laughing now. This past spring, the free and legal streaming service Tubi raked in a record number of viewers—according to Nielsen data as first reported by the Los Angeles Times Tubi's average audience spiked by 46% in one year, reaching 1 million in May. It rose above legacy streamers including Disney+, Peacock, Paramount, and Max, noted the Times The rise of Tubi can be attributed to the age-old value of a deal. And the best deal of all, of course, is costing nothing. “Tubi's momentum is the result of having a true flywheel in streaming: We're free (and committed to staying that way),” Tubi CEO Anjali Sud said in a statement to Fortune, adding that the platform has the “world's largest content library with a diverse set of stories and storytellers.” Having joined Tubi only in 2023, Sud recognizes that this is baked into Tubi's style, a model that was “invested in consistently fo
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