The Rhythm Of Innovation: Convergence, Divergence, And Blockbuster [Forbes]
Netflix, Inc. (NFLX)
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Source: Forbes
It was dated March 23, 2005. The client was Blockbuster Video. Back then, we used to start every proposal with an exploration of a big idea. This one wandered far afield… “Right now, there's a lot happening in the world of entertainment. TiVo, Netflix, and Video-on-Demand are changing the way people get access to movies and television. Advances in wireless platforms and internet services are changing how people play video games. Broadband technology promises to give people an unprecedented amount of entertainment choices on their phones, computers, and cars. Clearly, we have more ways to be entertained than ever before… Many of these new solutions are attractive because they appeal to very different kinds of mindsets that people have about video entertainment. It turns out that renting a movie to have a good time with friends on a Friday night is just one way in which we engage with this stuff. Sometimes, we seek out an obscure title that may be a bit of a guilty pleasure. (Anybod
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