Publicis Media U.S. Buys Picture Motion, Social Advocacy Marketing Company That Worked on ‘Creed III' and ‘American Fiction'(EXCLUSIVE) [Yahoo! Finance]
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Source: Yahoo! Finance
The company has worked on the likes of “American Fiction,” “Origin,” “Creed III,” “Fire of Love,” “Free Solo” and “The Problem with Jon Stewart.” Terms of the sale, including the price, were not disclosed. Talks between the companies started roughly a year ago. Picture Motion will sit within the specialty entertainment division, Publicis Media Content & Innovation (PMCI). There, Picture Motion will help with the development of original film and television projects, collaborating with brand clients and entertainment industry partners, while providing concept development, strategy, distribution, monetization and promotional support. Eight Picture Motion staffers will join the company as part of the deal. More from Variety Disney Strikes Deal With Publicis Media to Test Nielsen Overhaul NBCU, iSpot.TV Strike Deal to Test Measurement Alternative Using Olympics, Super Bowl Publicis Media Aims to Drive More Investment in Multicultural Media Picture Motion will also work closely
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