Netflix Co-CEO Greg Peters Says the Streamer Wants “Netflix-ify” the NFL, “Never Say Never” to Other Sports Rights [Yahoo! Finance]
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Source: Yahoo! Finance
At a Financial Times conference Friday, Netflix co-CEO Greg Peters touched on a number of topics close to the streamer, including how he sees the use of artificial intelligence in the entertainment business, and Netflix's foray into advertising, which he is leading. More from The Hollywood Reporter And of course there's live sports, an area where Netflix always seems to be the center of attention. In the case of the NFL, Peters said that the company is approaching it as a singular event, rather than something with a more regular cadence (“for one day, football will be on Netflix,” he said), and hinted that the streaming giant has plans to approach NFL games a bit differently than other rightsholders. “We plan to Netflix-ify them a little bit,” Peters added. “So we'll plan to have a little bit of stuff around the games with our talent, stuff like that, that'll hopefully make it super fun.” And, notably, Peters did not dismiss the potential of Netflix expanding its sports portf
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