CNBC Sport: MLB's playbook to grow media revenue [CNBC]
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While carving up the rights is an option, MLB may be content to keep the package together if it can broaden exposure for the league – potentially through a broadcast network. MLB Commissioner Rob Manfred may agree to take a smaller package for the next three seasons if he can cash in when all of the league's major media rights expire after the '28 season. Shohei Ohtani #17 of the Los Angeles Dodgers prepares to bat during the game between the Los Angeles Dodgers and the Chicago Cubs at Tokyo Dome on Wednesday, March 19, 2025 in Tokyo, Japan. A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest news and exclusive interviews from the worlds of sports business and
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