Amazon Tops Internal $1.8B Upfront Ad Goal In First Year Of Prime Video Push [Yahoo! Finance]
Netflix, Inc. (NFLX)
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Source: Yahoo! Finance
The strong buy-in from advertisers follows a move last January by Prime Video to start running ads on all film and TV titles in the U.S. and nine other countries, except for subscribers willing to pay extra to avoid ads. The streaming service hosted its first upfront event in New York during the traditional mid-May corridor alongside traditional broadcast network parents and tech rivals Netflix and YouTube. Along with the promotional push and hefty programming budget, the company has also reportedly been willing to price their ad inventory more attractively in order to stimulate demand as it ramps up its sales efforts. More from Deadline The Information reported earlier Thursday on the upfront results. An Amazon rep declined to comment on the report when contacted by Deadline. In recent years, Amazon has made video advertising a pillar of its broader corporate strategy, pursuing major sports rights as a key element of its ad-friendly programming. The company is in its third y
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