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Stock impact report

Efforts to Weed Out Fake Users for Online Advertisers Fall Short [Yahoo! Finance]

Cloudflare, Inc. Class A (NET) 
Last cloudflare, inc. class a earnings: 2/13 04:15 pm Check Earnings Report
Company Research Source: Yahoo! Finance
At least 40% of web traffic is made up of fake users, or computerized bots, according to cloud-services provider Cloudflare. And that share is expected to grow with the proliferation of artificial-intelligence systems that regularly scan the web for data to ingest. This 4-Bedroom Ranch in N.J. Tells You Everything About the Lopsided Housing Market Gold Hits New Record With Sticky Inflation How Trump's Tariffs Are Hitting Big Car Producers, in Charts What Trump's 25% Auto Tariff Means for Car Buyers Economic Growth Now Depends on Electricity, Not Oil A new report from Adalytics, a firm that helps brands analyze where their ads appear, says the top three companies that advertisers pay to detect and filter out bots—DoubleVerify, Integral Ad Science and Human Security—regularly miss nonhuman traffic. The report, shared exclusively with The Wall Street Journal, found tens of millions of instances over seven years in which ads for brands including Hershey's, Tyson Foods, T-Mobi Show less Read more
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