NATIONAL CINEMEDIA AND SCREENVISION MEDIA TO INTEGRATE CINEMA AUDIENCE DATA INTO NIELSEN'S AMRLD FEED [Yahoo! Finance]
National CineMedia, Inc. (NCMI)
Last national cinemedia, inc. earnings: 2/20 04:05 pm
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US:NASDAQ Investor Relations:
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Source: Yahoo! Finance
NEW YORK June 6, 2024 /PRNewswire/ -- National CineMedia (NCM) and Screenvision Media, the nation's two leading cinema advertising platforms that collectively reach a majority of all U.S. moviegoers annually, today announced their cinema audience data will now be integrated into the Nielsen All Minute Respondent Level Data (AMRLD) feed for the first time. The People Platform, a cloud-based mobile and location technology company, which is an industry leading measurement partner, will manage the AMRLD feed integration. Media buying agencies will now have the ability to easily input cinema data provided within the AMRLD feed into their own unique measurement and analytics tools, thereby providing a more comprehensive understanding of the premium video ecosystem. The additional respondent-level data from both companies will enable brands to measure and track KPIs across critical metrics such as audience, attention and attribution, providing an omnichannel view that now includes cinema.
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NCMI
News
- National CineMedia, Inc. (NASDAQ: NCMI) had its "speculative buy" rating re-affirmed by analysts at Benchmark Co.. They now have a $6.00 price target on the stock.MarketBeat
- National CineMedia: 2024 Looks Like A Write-Off [Seeking Alpha]Seeking Alpha
- National CineMedia (NCMI) Upgraded to Buy: What Does It Mean for the Stock? [Yahoo! Finance]Yahoo! Finance
- Is National CineMedia (NCMI) Outperforming Other Business Services Stocks This Year? [Yahoo! Finance]Yahoo! Finance
- National CineMedia Appoints Catherine Sullivan as President of Sales, Marketing, and Partnerships [Yahoo! Finance]Yahoo! Finance
NCMI
Earnings
- 5/6/24 - Miss
NCMI
Sec Filings
- 5/23/24 - Form 3
- 5/23/24 - Form 8-K
- 5/16/24 - Form 3
- NCMI's page on the SEC website