Oracle BrandVoice: 5 CMO Priorities For 2020 [Forbes]
MAZDA MOTOR CORP UNSP/ADR (MZDAY)
NASDAQ:AMEX Investor Relations:
mazda.com/en/investors
Company Research
Source: Forbes
As chief marketing officers worldwide finalize their strategies for 2020, the force they say is influencing their marketing mix more than anything else has little to do with the traditional 4Ps of marketing. The foundation of product, promotion, price, and placement strategies is beginning to crack under pressure from customers who now value emotional connection and personal experiences more than product features and pricing incentives. “We’ve been doing less traditional product marketing and are spending more time understanding what people are passionate about,” says Dino Bernacchi, chief marketing officer for Mazda North American Operations. To help guide Bernacchi’s marketing priorities for 2020, his team spent the last 18 months studying what Mazda fans like to read, which sports they watch, and how they like to feel when they’re driving. “The people who love us are wanderlusters who are passionate about learning, and passionate about doing,” Bernacchi says. “It’s totally aligned
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