Vail Resorts report that the Epic Pass sees decline in 2025 sales [Yahoo! Finance]
Vail Resorts, Inc. (MTN)
Last vail resorts, inc. earnings: 3/9 04:01 pm
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Source: Yahoo! Finance
The jump in revenue is due to an increase in Epic Pass prices, according to the release. “Our season pass sales highlight the compelling value proposition of our pass products and our commitment to continually investing in the guest experience at our resorts,” Kirstin Lynch, CEO of Vail Resorts said. Winter, holiday movies that were filmed in Colorado Vail Resorts sales analytics showed that the largest demographic for Epic Pass sales is those who are renewing an Epic Pass from last year. They also reported an increase in “lapsed” sales, which are sales made to customers who did not have an Epic Pass last year but have previously purchased one at some point in the past. One demographic of buyers that decreased in sales from last year was new pass holders. New pass holders include lapsed pass holders, those who purchased only lift tickets at a resort last year and converted to the Epic Pass this year and completely new holders who have never been to a Vail Resort. “We expect
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MTN
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