Hinge CEO says he bribed students with KitKats to get the $400 million-a-year business off the ground [Fortune]
Match Group, Inc. (MTCH)
Last match group, inc. earnings: 2/4 04:11 pm
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US:NASDAQ Investor Relations:
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Source: Fortune
Today, it's the second most downloaded dating app in English-speaking markets, behind only Tinder. In 2023, more than 14 million people signed up to find their perfect match on Hinge, according to the company. But in 2011, the fresh-faced 20-something entrepreneur was so desperate for people to sign up to his app that he even bribed them with chocolate. At the time, online dating largely took place on desktops and required real effort. The idea of swiping to find the love of your life (or a one-night stand) on your mobile phone seemed alien. So convincing fellow students (who had no shortage of opportunities to meet people in class, dorms and parties) to sign up to Hinge was challenging, McLeod tells to Fortune “I remember the days of running around the college library in Washington, D.C., at this college, Georgetown, and bribing kids with KitKats to come try my app,” he laughs. “We would get dozens of users a day—maybe, if that.” Financing Hinge also required a lot of scrap
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MTCH
News
- Dating apps search for users who want to be ‘just friends’ [Financial Times (FT.com) (UK)]Financial Times
- Consumer Subscription Stocks Q2 In Review: Match Group (NASDAQ:MTCH) Vs Peers [Yahoo! Finance]Yahoo! Finance
- Employees Revolt, Users Squeezed At Grindr [Seeking Alpha]Seeking Alpha
- Plenty of Fish's Eighth Annual Dating Trends Revealed: Expect Singles to be "Smutten" and "Freak Matching"PR Newswire
- Techcrunch event [TechCrunch]TechCrunch
MTCH
Earnings
- 7/30/24 - In-Line
MTCH
Sec Filings
- 9/4/24 - Form 4
- 9/4/24 - Form 4
- 8/1/24 - Form 10-Q
- MTCH's page on the SEC website