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Stock impact report

Knicks Jersey Patch Deal Set With Experience Abu Dhabi [Yahoo! Finance]

Madison Square Garden Sports Corp. Class A (New) (MSGS) 
Company Research Source: Yahoo! Finance
Madison Square Garden Sports, which owns the Knicks and NHL's New York Rangers, signed a multi-year agreement with the Department of Culture and Tourism Abu Dhabi to have “Experience Abu Dhabi” as the team's patch partner starting with the 2024-25 season. DCT Abu Dhabi signed a separate marketing agreement with Madison Square Garden Entertainment, which owns the team's venue. More from Sportico.com The logo will appear on Knicks home and away game jerseys, as well as on the club's practice jersey and warmup shirts. Additionally, jerseys sold at Madison Square Garden's in-arena retail locations will feature the Experience Abu Dhabi logo. Financial terms were not released, but the Knicks are likely at the top end of the NBA scale. The Los Angeles Lakers and Brooklyn Nets previously signed deals in the $30 million-a-year range, while the Golden State Warriors are an outlier, earning $45 million annually from Rakuten. “Our partnership with the New York Knicks and the MSG Family o Show less Read more
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