NBA Turns to Live Events, Star Players to Grow 2K Esports League [BNN Bloomberg (Canada)]
Microsoft Corporation (MSFT)
Last microsoft corporation earnings: 4/29 04:06 pm
Check Earnings Report
US:NASDAQ Investor Relations:
microsoft.com/en-us/investor
Company Research
Source: BNN Bloomberg
The NBA was the first major US league to launch its own esports venture in 2018, in a bid to capitalize on the increasing popularity of competitive video games. It partnered with Take-Two to create a competition around its popular NBA 2K game franchise. Now there are 25 teams, with 22 affiliated with NBA clubs. “The culture of basketball is deeply ingrained in the culture of 2K, so the idea is we're going to build an entertainment brand that taps into that,” Andrew Perlmutter, chief executive officer of the NBA 2K League, said in an interview. There are also plans to incorporate more WNBA players into the league's content. Despite the hype, esports has faced challenges generating profit, partly because turnout to live events has often missed expectations. Microsoft Corp.'s Activision unit recently offered financial relief to teams competing in its professional Call of Duty esports League. The 2K League is counting on advertising, long-form content, merchandise, affiliate market
Show less
Read more
Impact Snapshot
Event Time:
MSFT
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
MSFT alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
MSFT alerts
High impacting Microsoft Corporation news events
Weekly update
A roundup of the hottest topics
MSFT
News
- Sapiens' (SPNS) Strong Portfolio, Clientele Make It a Buy Now [Yahoo! Finance]Yahoo! Finance
- OpenAI's internal AI details stolen in 2023 breach, NYT reports [Yahoo! Finance Canada]Yahoo! Finance Canada
- SPYI ETF: Get Paid Every Month, Enjoy the Massive Yield [Yahoo! Finance]Yahoo! Finance
- 28% Off All-Time Highs, Is AMD Stock a Buy? [Yahoo! Finance]Yahoo! Finance
- Microsoft (MSFT) Settles Discrimination Lawsuit in California [Yahoo! Finance]Yahoo! Finance
MSFT
Earnings
- 4/25/24 - Beat
MSFT
Sec Filings
- 6/25/24 - Form 11-K
- 6/25/24 - Form 11-K
- 6/14/24 - Form 4
- MSFT's page on the SEC website