Doom Scrolling And How Endless News Feeds Impact The Planet [Forbes]
Microsoft Corporation (MSFT)
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Source: Forbes
Staying glued to our screens for the latest political news and searching for celebrity gossip, often called “doom scrolling,” is not just a time suck but has a significant environmental impact. With every refresh and scroll, data centers around the world work overtime, consuming energy and increasing carbon emissions. The rise of 24/7 news cycles, amplified during major events like election season, has made doom scrolling—compulsively checking updates and social media feeds—a common habit. The term describes a cycle of repetitive, often anxious scrolling through endless feeds, where each swipe and refresh contributes to a growing digital carbon footprint. While email use and video streaming have long been associated with high energy demands, the environmental impact of social media and high-frequency news apps is gaining attention. Each gigabyte (GB) of data transfer uses energy, often derived from carbon-intensive sources, creating emissions that accumulate as millions engage in rea
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