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Stock impact report

Marin Software Research Reveals Rapid Growth of eCommerce Ad Spend

Marin Software Incorporated (MRIN) 
US:NYSE Investor Relations: marinsoftware.com/about-us/20205-2
Company Research Source: PR Newswire
SAN FRANCISCO, July 30, 2019 /PRNewswire/ -- Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today released research findings from its global Q2 2019 Digital Advertising Benchmark Report. These findings underscore the continuing growth of eCommerce advertising, while Instagram Stories are ripe for new customer acquisition opportunities.The full research and takeaways are presented in an interactive format that allows viewers to analyze trends by region, industry, and publisher. Key findings include:eCommerce Continues to Thrive: 40 percent ad spend increase recorded in eCommerce advertising as Amazon maintains its healthy lead. Shopping ads represented 37 percent of total search spend share, as Google Shopping continues to be a key source of traffic and online orders for many retailers. Engaging Stories Format Pays Off: 45 percent of all Instagram spend occurred on Stories as advertisers and consumers embrace the ad for Show less Read more
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