Movado Q2: Higher Marketing Spend Shows Little Returns So Far [Seeking Alpha]
Movado Group Inc. (MOV)
Last movado group inc. earnings: 3/26 06:45 am
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US:NYSE Investor Relations:
movadogroup.com/investor/index.cfm
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Source: Seeking Alpha
Summary Watch designer and seller Movado's Q2 results came in mixed compared to expectations, but the lowered FY2025 outlook underlines poor returns from the increased marketing spend so far. Movado's "When I Move You Move" brand ambassador campaign needs to pay off, and while brand Google searches show stabilization, the brand is still far from good growth. The MOV stock remains unattractive in a base scenario, where the brand's sales remain stagnant and Movado keeps too high cash on its balance sheet. anamejia18/iStock via Getty Images Movado Group, Inc. NYSE: MOV OTCPK:MOVAA ) reported the company's Q2 results on the 5 th of September, sending the stock down -15% - the company's extensive marketing efforts and spending haven't started paying off as wanted yet, and Movado had to lower its FY2025 outlook as a result. In my previous, June 19th article on the stock, “ Movado: Brand Weakness Is More Than Temporary ”, I initiated the stock at a Sell rating due to Movado's cl
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News
- Movado (MOV) Reports Earnings Tomorrow: What To Expect [Yahoo! Finance]Yahoo! Finance
- Earnings To Watch: Movado Group Inc (MOV) Reports Q3 2025 Result [Yahoo! Finance]Yahoo! Finance
- Movado Group, Inc. Announces Date of Conference Call and Webcast for Third Quarter Fiscal Year 2025 ResultsBusiness Wire
- Movado Group (NYSE:MOV) Is Finding It Tricky To Allocate Its Capital [Yahoo! Finance]Yahoo! Finance
- Movado Group Publishes 2024 Corporate Responsibility ReportBusiness Wire
MOV
Sec Filings
- 11/15/24 - Form 8-K
- 11/12/24 - Form SC
- 11/4/24 - Form SC
- MOV's page on the SEC website