Topgolf Introduces New Announcers in the Latest Iteration of its "Come Play Around" Campaign [Yahoo! Finance]
Topgolf Callaway Brands Corp. (MODG)
Company Research
Source: Yahoo! Finance
DALLAS June 6, 2024 /PRNewswire/ -- A typical golf announcer speaks in a calm and respectable manner. The gravity of each shot can be felt through the announcer's hushed voice and controlled breathing during crucial moments of the game. Topgolf's new announcers, who are debuting in the brand's summer ad campaign that launches today, June 6 , are nothing like that. Meet Chaz Mulligan and Birdie Baker , two puppets created in partnership with Jim Henson's Creature Shop (yes, that Jim Henson ) who have personality to spare and their own quirky senses of humor. "This next installment of our Come Play Around campaign is about delivering our Players reasons to play and a strong value offer," said Topgolf Chief Brand Officer Geoff Cottrill . "Consumers are searching for value everywhere they go, and we wanted to find a way to highlight our value offers and summer promotions in a way that felt uniquely Topgolf. Having Chaz and Birdie come to life throughout this campaign allows us to d
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