Monster, Red Bull on the Run With Energy Drinks Going Sugar-Free [Yahoo! Finance]
Monster Beverage Corporation (MNST)
Last monster beverage corporation earnings: 2/27 04:05 pm
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US:NASDAQ Investor Relations:
investors.monsterbevcorp.com/events.cfm
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Source: Yahoo! Finance
Monster Beverage Corp. are losing market share in an industrywide shift toward health and wellness, where their high-octane, sugared beverages are losing appeal. Most Read from Bloomberg Hong Kong's Expat Party Hub Reshaped by Chinese Influx How California Sees the World, and Itself London's Tube Fares Are Set to Rise by 4.6% Next Year The legacy players are trying to protect their turf — they still control more than half the US market — as new sugar-free brands surge in popularity. The rise of new entrants began during the pandemic “when consumers started prioritizing their wellbeing,” said Sally Lyons Wyatt, Circana's chief adviser on consumer goods and foodservice insights. Austria-based Red Bull pioneered the energy drinks category by associating it with extreme sports. It also became a club scene fixture. In 1997, it brought the drink to the US, with Monster — then known as Hansen Natural — launching its version around the same time. Copy-cat brands like Coca-Cola Co.
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MNST
Earnings
- 11/7/24 - Miss
MNST
Sec Filings
- 12/17/24 - Form 4
- 12/17/24 - Form 4
- 12/13/24 - Form 144
- MNST's page on the SEC website