Monster, Red Bull on the Run With Energy Drinks Going Sugar-Free [Yahoo! Finance Canada]
Monster Beverage Corporation (MNST)
Last monster beverage corporation earnings: 2/27 04:05 pm
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Source: Yahoo! Finance Canada
Most Read from Bloomberg The legacy players are trying to protect their turf — they still control more than half the US market — as new sugar-free brands surge in popularity. The rise of new entrants began during the pandemic “when consumers started prioritizing their wellbeing,” said Sally Lyons Wyatt, Circana's chief adviser on consumer goods and foodservice insights. Austria-based Red Bull pioneered the energy drinks category by associating it with extreme sports. It also became a club scene fixture. In 1997, it brought the drink to the US, with Monster — then known as Hansen Natural — launching its version around the same time. Copy-cat brands like Coca-Cola Co.'s KMX and PepsiCo Inc.'s Amp Energy soon proliferated. That eventually sparked criticism about the potential health dangers of the products. Celsius Holdings Inc., marketed as a drink with “better-for-you” ingredients, became particularly popular, with the help of social media fitness influencers. The company says i
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News
- Why Is Playa Hotels & Resorts (PLYA) Stock Rocketing Higher Today [Yahoo! Finance Canada]Yahoo! Finance Canada
- Cut in Half This Year, Can Celsius Stock Rebound in 2025? [Yahoo! Finance]Yahoo! Finance
- MNST Stock at 27.6X P/E: Growth Opportunity or Warning Sign? [Yahoo! Finance]Yahoo! Finance
- Why Investors Were Ice-Cold on Celsius Holdings This Week [Yahoo! Finance]Yahoo! Finance
- FedEx (NYSE:FDX) Misses Q4 Revenue Estimates, But Stock Soars 9.5% [Yahoo! Finance]Yahoo! Finance
MNST
Earnings
- 11/7/24 - Miss
MNST
Sec Filings
- 12/17/24 - Form 4
- 12/17/24 - Form 4
- 12/13/24 - Form 144
- MNST's page on the SEC website