Celsius Keeps Taking Market Share as Its Revenue Falls: Here's How That's Possible [Yahoo! Finance]
Monster Beverage Corporation (MNST)
Last monster beverage corporation earnings: 2/27 04:05 pm
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Source: Yahoo! Finance
company was able to differentiate itself in the crowded space by making its portfolio sugar-free and by claiming its drinks are thermogenic, allowing drinkers to burn calories even while resting. In short, Celsius has quickly skyrocketed to the No. 3 spot in the U.S. energy drink industry by market share, trailing only Red Bull and Monster Beverage Start Your Mornings Smarter! Wake up with Breakfast news in your inbox every market day. Sign Up For Free » It's unclear whether Celsius will ever be able to further climb the ranks of this market -- Monster and Red Bull still have sizable leads at this point. But the company is still taking market share . As of its third-quarter report, management believes it has 12.1% market share, up from 11.4% earlier this year. It's here that astute observers might raise an eyebrow. How can Celsius possibly be taking market share when its Q3 revenue was down a painful 31% year over year, which included a 33% plunge in North America? There is
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MNST
Earnings
- 2/27/25 - Miss
MNST
Sec Filings
- 3/12/25 - Form 4
- 3/12/25 - Form 144
- 3/11/25 - Form 144
- MNST's page on the SEC website