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Stock impact report

How MakeMyTrip Plans to Ramp Up Its Use of Gen AI [Yahoo! Finance]

MakeMyTrip Limited - Ordinary Shares (MMYT) 
Last makemytrip limited - ordinary shares earnings: 2/11 06:25 am Check Earnings Report
US:NASDAQ Investor Relations: investors.makemytrip.com
Company Research Source: Yahoo! Finance
Myra has since evolved, and currently handles hotel and homestay bookings, providing real-time assistance based on a wealth of proprietary data, including customer reviews. The online travel company will now be using Gen AI to handle pricing and availability queries, as well as provide personalized hotel recommendations, Group CEO Rajesh Magow said during Wednesday's earnings call. Myra's success in managing tasks like flight details, date changes, and ancillary services has been notable, according to Magow. “The chatbot delivers accurate and personalized responses to even the most detailed inquiries,” he said. One of the most significant impacts of MakeMyTrip's AI efforts has been in customer service. By deploying Gen AI-based bots, particularly on its bus booking channel — the RedBus app , the company has seen productivity gains and a 45% decrease in customer service agent involvement. While the early results of AI deployment are promising, MakeMyTrip acknowledges that it wi Show less Read more
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