Global MMA Superstar Conor McGregor Increases His Ownership Stake in Alta Global Group with Performance Shares Vesting at up to $20 per Share [Yahoo! Finance]
Alta Global Group Limited Ordinary Shares (MMA)
Company Research
Source: Yahoo! Finance
This 3-year partnership includes McGregor receiving 700,000 performance share rights tied to certain share price milestones of up to $20 per share (detailed below), further aligning his success with Alta's growth. 150,000 performance share rights vest upon the execution of the global ambassador agreement. Alta will leverage McGregor's vast social reach of +63 million and influence over 640 million UFC fans worldwide to drive Alta's mission of converting MMA fandom to participation, ensuring a powerful boost to Alta's market presence that will elevate Alta's visibility among UFC and MMA fans, and the broader Combat Sports sector. McGregor, the first UFC athlete to hold titles in two weight classes simultaneously and the biggest pay-per-view draw in MMA history, brings unparalleled influence. Forbes previously ranked him, in 2021, as the world's highest-paid athlete, earning $180 million , underscoring the impact of his association with Alta. McGregor will actively promote Alta's
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