Mobivity Works with SONIC Drive-In to Create Record-Setting Response with Rich Communications Services (RCS) Mobile Messaging
MOBIVITY HOLDINGS CORP (MFON)
NASDAQ:AMEX Investor Relations:
ir.mobivity.com
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Source: GlobeNewswire
PHOENIX, April 23, 2020 (GLOBE NEWSWIRE) -- Mobivity Holdings Corp. (OTCQB: MFON) a global provider of personalized customer engagement solutions that drive customer frequency and spend, today announced the results of SONIC® Drive-In’s pilot campaign using Google’s RCS Business Messaging. Using Mobivity’s Mobile Messaging, the SONIC pilot broadcasted interactive and engaging messaging through RCS about its restaurant app, targeting customers across more than 3,500 locations. The record-setting results with RCS did not leverage offers, discounts or other incentives and: Resulted in five times as many app downloads versus previous MMS mobile messaging;Demonstrated a three times higher app registration rate versus typical downloads from MMS recipients; andShowed a 50 percent purchase rate from people who registered on the app. “Our initial results with Mobivity’s program were impressive, especially since we were using a new technology and no offers or incentives,” said Kim Lewis, Vi
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