Checkers and Rally's Sees Strong Response in Lapsed User Engagement with Mobivity's Connected Rewards™
MOBIVITY HOLDINGS CORP (MFON)
NASDAQ:AMEX Investor Relations:
ir.mobivity.com
Company Research
Source: GlobeNewswire
PHOENIX and TAMPA, Fla. , Sept. 10, 2024 (GLOBE NEWSWIRE) -- Mobivity Holdings Corp. (OTCQB: MFON), a global provider of personalized reward performance solutions for brands, announced Checkers and Rally’s, following its success with Mobivity's Connected Rewards™, renewed for a third annual term. Through this collaboration, Checkers and Rally's has significantly increased engagement and redemption rates, especially among customers who had not interacted with the brand for over 90 days. Mobivity's Connected Rewards platform enhances offer and reward performance by linking brand promotions to mobile game downloads and gameplay. This innovative approach has proven highly effective, as consumers who play mobile games tend to transfer their high engagement levels to the brands promoting these games. As a result, Checkers and Rally's have seen impressive improvements in customer re-engagement and offer redemption rates. Three key data points highlight the success of this partnership: 3
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