Domo and Manulife Named 2024 Nucleus ROI Award Winners [Yahoo! Finance]
Manulife Financial Corporation (MFC)
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Source: Yahoo! Finance
SILICON SLOPES, Utah, July 09, 2024 BUSINESS WIRE Domo (Nasdaq: DOMO) and its customer, Manulife Financial Corporation , were honored today with a Nucleus Research ROI Award for achieving a total ROI of 184% through the adoption of Domo's business intelligence platform. The Domo platform has become a central technology to Manulife's success, providing the data access needed to recognize improved marketing campaign efficiency. Manulife made a decision to bring media in-house in 2022, and implemented the Domo platform in early 2023 to over 400 users. By October 2023, the media buying program had successfully transitioned in-house across all departments at Manulife with improved efficiency for lead generation and sales conversion. "Once we adopted Domo across the organization, productivity and accessibility to data immediately improved. By streamlining and optimizing reporting, the teams have better-informed targets for each marketing campaign and gathered insights on performance,"
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