YouTube Shorts takes on TikTok with new creation tools [Yahoo! Finance]
Meta Platforms, Inc. - Class A (META)
Company Research
Source: Yahoo! Finance
Creators will get access to an improved video editor, the ability to generate AI stickers, a feature that syncs content to the beat of a song, enhanced templates, and more. The launch of the new tools comes just days before the April 5 TikTok ban deadline . Given the timing of the announcement, YouTube is likely looking to court creators to its platform and capitalize on the potential void left by TikTok if it faces a ban in the United States. YouTube says the new and improved video editor will allow users to easily adjust the timing of each clip, move or remove clips to create a rough version, add music or timed text, and preview their Short to make sure it tells the story the way they want it to. YouTube plans to roll out additional editing updates in the future. The company notes that an improved video editor has been a top request from Shorts creators. TikTok is known for having robust editing tools, so it makes sense for YouTube to give its creators access to more of the
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