YouTube Just Changed What A ‘View’ Means — But Don’t Celebrate Just Yet [Forbes]
Meta Platforms, Inc. - Class A (META)
Company Research
Source: Forbes
of business website. (Photo Illustration by Timon Schneider/SOPA Images/LightRocket via Getty Images) SOPA Images/LightRocket via Getty Images There's been a lot of noise this week about YouTube Shorts “view count inflation.” But let's be clear: this change is more about optics than impact. YouTube's new policy, effective March 31, shifts the definition of a view to match what already exists on TikTok and Instagram Reels — counting a view the moment a video starts playing or replays. Superficially, this makes creators look like they're getting more views. But here's the catch: the actual amount of time audiences are spending watching Shorts isn't changing. It's the definition that's looser. If this sounds familiar, it should. It's straight out of the Facebook p
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