YouTube is seeing big gains with the 50+ crowd — and it's another alarm bell for Hollywood [Business Insider]
Meta Platforms, Inc. - Class A (META)
Company Research
Source: Business Insider
Traditional media has fed YouTube by putting more full-length TV episodes and movies there. Traditional media companies have been fretting about losing kids to YouTube . But maybe they should also be worried about the 50-plus crowd. YouTube grabbed the top spot in total US TV watching in February, beating out the likes of Netflix and Disney and getting its biggest share ever at 11.6%, per Nielsen's "Media Distributor Gauge," a measure of all streaming, broadcast, and cable viewing across distributors. And that's partly thanks to the gains it's making among older viewers. YouTube's TV viewing among adults 65 and up has nearly doubled in the last two years (up 96%), with the demographic now representing a contribution similar to that from kids two to
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