What Meta Is Doing To Attract TikTok Creators In 2025 [Forbes]
Meta Platforms, Inc. - Class A (META)
Company Research
Source: Forbes
Zuffa LLC It's déjà vu in Washington, and the creator economy is bracing for impact. As lawmakers inch closer (again) to banning TikTok in the United States, the most powerful companies in tech are circling. At the front of the pack? Meta. Over the last few months, Meta has gone all-in with an aggressive strategy to attract creators and capture the digital attention that TikTok might leave behind. Cash incentives, new tools, subtle product tweaks, it's the kind of move that suggests not just opportunism, but preparation. From financial rewards to product innovation, Meta has positioned itself as the most viable alternative for displaced TikTok creators. Here's how they've done it. Financial Incentives for Creators Meta introduced substantial financial incentives to lure TikTok creators. The company offered bonuses of up to $5,000 for creators who consistently posted on Facebook and Instagram over a three-month period. This initiative, known as the , requires participants to
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