Musk's X Poised for Ad Sales Gain on Effort to Curry Trump Favor [Yahoo! Finance Canada]
Meta Platforms, Inc. - Class A (META)
Company Research
Source: Yahoo! Finance Canada
Most Read from Bloomberg The social network, formerly Twitter, is projected to generate $1.31 billion in US advertising sales in 2025, an increase of 17.5%, according to Emarketer. Globally, X's ad sales are estimated to be $2.26 billion this year, up 16.5%. Advertisers, many of which left in protest of X's loosened standards for harmful content, are returning now that Musk is a senior adviser to President Donald Trump, according to Emarketer Principal Analyst Jasmine Enberg. “Some of the spending growth is really being driven by fear as we've seen some of the big advertisers return in an effort to curry favor with the Trump administration,” she said. She added that it's too soon to call it a “rebound,” because it's not necessarily connected to improvements in the company's products or services. Even with the projected spending increase, X's business remains much smaller than it was when Musk acquired the social network for $44 billion in late 2022. The company reported adverti
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