How the power of the Minions and Gen Z propelled the ‘Despicable Me' franchise [Los Angeles Times (CA)]
Meta Platforms, Inc. - Class A (META)
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Source: Los Angeles Times
Against all odds, the #Gentleminions social media phenomenon showed that the Minions — up until that point, a staple of Facebook memes shared by very-online moms — could evolve as a cultural touchstone for that coveted demographic, Gen Z. The Minions had come full circle, staying relevant to the children who first met the yellow mischief-makers in 2010's “Despicable Me” all the way through their young adult years. It's the kind of organic marketing that studios and theater owners can only dream of. Universal Pictures and Illumination Entertainment are counting on that multigenerational popularity to propel the franchise's latest installment, “Despicable Me 4,” which comes out in theaters Wednesday. So far, the signs are good. The movie is tracking to garner at least $100 million in ticket sales for the U.S. and Canada for the five-day Fourth of July extended weekend. The last “Minions” movie broke Fourth of July domestic box office records and went on to make $940 million world
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