Halfway To Holiday Shopping: 3 Ways Business Can Prepare Now [Forbes]
Meta Platforms, Inc. - Class A (META)
Company Research
Source: Forbes
Small businesses should begin planning now for the all-important holiday shopping season. One cannot underestimate the importance of holiday shopping for retailers. According to a December 2023 survey from , the holiday season is critical for any small businesses in terms of year-long profitability. The found that two in three small businesses characterize the holidays as being important to their overall financial situation. According to the survey, 71% said “increased sales” was their primary goal, while 44% saw the holiday shopping season as an opportunity to reach new customers. “The final months of the year are especially critical to ensure small businesses meet their revenue goals for the full-year,” said Anna Marrs, Group President, Global Commercial Services and Credit & Fraud Risk at American Express. PROMOTED Given the , developing a holiday strategy now — well in advance of December — can help to maximize sales and profits at the year's end. 1. Identify key dates,
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