Emplifi Data Shows Airlines Are More Likely to Respond to Customer Questions on Instagram Than on Facebook or X [Yahoo! Finance Canada]
Meta Platforms, Inc. - Class A (META)
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Source: Yahoo! Finance Canada
NEW YORK, June 26, 2024 BUSINESS WIRE Emplifi , a leading customer engagement platform, today released social media performance data for global airline brands, analyzing sentiment and response rates across Facebook, Instagram and X between January 1 through May 31 in 2020, 2021, 2022, 2023 and 2024. Emplifi's findings reveal sentiment of comments for airline brands was strongest on Instagram, with more than half of comments reflecting positive sentiments. On Facebook, 34% of comments included positive sentiments and only 15% of comments were positive on X. When looking at a historical view, the sentiment of comments on Instagram has remained overwhelmingly positive for the last four years, and increased nearly four percentage points in the last year. ADVERTISEMENT Airline brands also earned the highest response rates on Instagram versus response rates on Facebook or X. Since 2022, travelers are more likely to get their questions answered on Instagram (27%), compared to X (24%)
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