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Stock impact report

Stock Split Watch: Are These 2 Unstoppable Stocks Next? [Yahoo! Finance]

MercadoLibre, Inc. (MELI) 
Last mercadolibre, inc. earnings: 2/10 04:01 pm Check Earnings Report
Company Research Source: Yahoo! Finance
Stock splits help make a company's shares look more affordable. Of course, that's an illusion, since there are also more shares. Still, the point is that corporations trading at what seem like prohibitively expensive prices are often leading candidates for stock splits. That's the case for MercadoLibre (NASDAQ: MELI) and Booking Holdings (NASDAQ: BKNG) . Are stock splits in the works for these corporations? Stock splits don't change the fundamental value of a company. If I cut a pizza into six slices and sell you one for $10, or cut it into 12 slices and you buy two for $10, you've gotten the same deal each time. That's more or less what stock splits are, but there are still good reasons for corporations to resort to this move. First, perceptions matter. A publicly traded company with shares priced at $50 each might attract more people than one whose stock price is $5,000 -- simply because investors feel they're getting something more cheaply, even if the company is valued the s Show less Read more
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