Volkswagen and Philadelphia ads banned for gender stereotypes [CNN]
Mondelez International, Inc. - Class A (MDLZ)
Last mondelez international, inc. - class a earnings: 4/28 04:05 pm
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Source: CNN
Volkswagen and Philadelphia cream cheese ads banned over gender stereotypes The ads, for Volkswagen and Philadelphia cream cheese, were investigated by the UK Advertising Standards Agency (ASA) after viewers complained they perpetuated gender stereotypes. New rules that came into force in June prohibit depictions of gender that "are likely to cause harm, or serious or widespread offense." The Volkswagen commercial shows a number of primarily male people taking part in adventurous activities — two male astronauts in space, and a male athlete with a prosthetic leg doing the long jump — before cutting to a mother sitting on a park bench next to a stroller. It prompted three complaints from viewers, and the ASA found it showed a woman "engaged in a stereotypical care-giving role." "We acknowledged that becoming a parent was a life-changing experience that required significant adaptation, but taking care of children was a role that was stereotypically associated with women," the body adde
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News
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MDLZ
Earnings
- 10/29/24 - Beat
MDLZ
Sec Filings
- 10/29/24 - Form 10-Q
- 10/29/24 - Form 8-K
- 9/11/24 - Form 4
- MDLZ's page on the SEC website