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Stock impact report

“We are more like a better-for-you Haribo” – Wild Thingz founder Fliss Newland on the UK sweets brand's positioning [Yahoo! Finance]

Mondelez International, Inc. - Class A (MDLZ) 
Last mondelez international, inc. - class a earnings: 4/28 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: mondelezinternational.com/investors
Company Research Source: Yahoo! Finance
featuring a venus flytrap mascot and variants including Gummy Grubs and Cola Snails, is intended to “delight kids and reassure parents”. Founder and CEO Fliss Newland, a former Mondelez International executive, tells Just Food 's Andy Coyne that research the company has commissioned suggests the London business is on the right track. Andy Coyne (AC): Fliss, your stated aim is to shake up the UK confectionery market. Does it need shaking up? Fliss Newland (FN) : What we have seen is a niche in the market for a family-friendly sweet with low sugar and no artificials. Our study with [market research organisation] YouGov showed parents are reluctant to shop in this category. You can strip the sugar out but sweets may still be filled with gelatine, additives or thickeners. The UK confectionery market is worth £2.25bn ($2.91bn), according to Nielsen data, but it's plagued by outdated options that either pack in the junk or disguise themselves as ‘better-for-you' snacks that miss the m Show less Read more
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